Climbers aren’t known for sitting still, especially in a dark room for hours. But they’ll do so gladly this summer as the REEL ROCK Film Tour kicks off its third season with more than 100 screenings of the world's best climbing films at resorts and climbing/mountain towns throughout the country.

“REEL Rock is becoming one of the most prominent social events for local climbing communities across the country,” says Laura Fryer, marketing manager for sponsor La Sportiva. La Sportiva, whose athletes featured in the tour include Jason Kehl, Alex Honnold, Micah Dash and Daniel Woods, is just one of many sponsors backing this year’s tour, which also includes a separate film on Tommy Caldwell and Beth Rodden rafting through The Grand Canyon, searching for first ascents in Grand Canyon Walls by Josh Lowell and Peter Mortimer.

It's snooooow good...

That's the feeling emanating from McLean, Virginia's Snowsports Industry Association (SIA), which recently reported that, thanks to record snowfall thoughout the U.S., the snow sports products market grew by $280 million to reach $2.97 billion for the 2007.08 season, up from approximately $2.69 billion in all channels last season.